We all like to be beside the seaside don’t we…? And some of us – me included – are particular fans of seaside towns out of season.
Yes I love the heat of the sun, the crowds of excited children, the slightly warmer water and the buzz of a seaside town at the height of summer. But there’s also something special about wandering alone along a windswept beach with not a soul in sight, then perhaps discovering some keen and hardy cafe owner who’s bravely opened their doors for coffee and perhaps some chips to take the chill away.
For example, visiting Brighton in the summer months it can feel as if the whole of London has escaped to their local seaside town. A thriving community where shops, cafes, restaurants and bars are full and it’s difficult to get a seat never mind a table. Turn up on a foggy November day however and you could wonder how some of the traders make a living. It’s quite possible they have jobs elsewhere of course, or that these places are staffed by students and those looking for holiday employment. But one thing is clear – more money is taken during the summer months, when the children are off school, at weekends and during the long summer evenings.
The point of this brief post is just to say that seaside towns are perhaps the most extreme example of seasonal trade. But it’s not so very different elsewhere – garden centres and nurseries, wedding venues, Santa and his elves at the North Pole – just a few more places where visitor and customer numbers will fluctuate wildly throughout the year.
And that’s one of the reasons why at The Kitchen you will see our opening hours change. We agree it can be annoying and we try to give plenty of notice. But the reality of a small business is we have to maximise sales when we can, and minimise costs when that is possible. Staffing an empty coffee shop makes no sense, neither does compromising service when we’re fully booked with sixty afternoon teas at the weekend!
So please bear with us. We open when we can, and the hours will vary at Bank Holidays, in the summer months, when the schools are closed and when the sun is shining! Just keep an eye on our Facebook page and if in doubt give us a call on 01923 805896 to see if we’re open. Thank you!